In terms of establishing a healthy sales pipeline, what do most marketing and sales plans lack? Communication. Not in terms of your brand communicating to the outside world…but in terms of your marketing team and your sales team communicating with each other. And if communication is lacking, what does that lead to? Fewer sales.
Your sales pipeline is the opportunity to track what works in terms of nurturing and generating leads for your sales team. It’s also an opportunity to make sure your prospects are actually moving forward in your sales process, which is a great way to get more business in the door and make sure you don’t lose opportunities to competitors who are more persistent.
Wondering what makes a GREAT sales pipeline? We have two free trainings for you.
One: Creating a sales pipeline that makes sense, which you can access on our free resources page
Two: Our upcoming lead conversion webinar, which you can sign up for here
Have more questions? Email our Director of Sales Programming, Melissa Seburg, and she’ll point you in the right direction!