Quick Tip Tuesday: Build Consistency in Your Digital Marketing
Consistency is everything in marketing; a brand is nothing without a consistent voice and image. Yet, it’s not always easy to achieve this consistency. When a brand utilizes multi-channel marketing, oftentimes the company language and image can begin to waffle across channels. That is why every brand should create a style guide. This guide should be accessible to all employees so that it can be implemented both online and offline. It also doesn’t have to just be about logos and color palettes (though it should include them). It can contain notes about tone of voice, the company mission statement, and an ideal customer profile.