Smart business owners understand that even with quality offerings and stellar service, a brand is not going to thrive and grow without one vital component: brand visibility. It is absolutely fundamental that your business gets in front of the right audience in order to make its way to the front of the pack, and the top of the list. So how is this accomplished? With strategic moves across multiple channels, the opportunity for a message to gain traction increases exponentially. It’s important that business owners keep tabs on the following areas to ensure that potential customers gain an awareness and familiarity with their brand.
Utilize Social Media to Your Advantage
As we all know, the power of social media can extend well beyond personal use. In today’s market, businesses can leverage social media to reach their current and prospective customer base. Make sure your brand is reaping the benefits by optimizing your social media channels for maximum engagement. With thoughtful and carefully timed updates, you can make sure your message and offerings are kept in front of the right audience on a regular basis, making the opportunity for growth an ongoing process.
In order to make social media work for your brand, consider the various outlets available and your target demographic. Using this information, make the most of the platforms that are appropriate for your message. This may translate into comprehensive business accounts on one or more platforms, such as LinkedIn, Facebook, Twitter, and Instagram. Through social media management tools and software, like Buffer or Social Booster, business owners can more easily manage the flow of information across multiple accounts, so consider what makes the most sense for your needs.
Take advantage of all the visibility points social media can provide. Beyond providing basic business information, such as location and contact details, businesses can also use accounts to disseminate information regarding special offerings or events, and share relevant points of interest for customers. Social media can also be utilized in establishing an emotional connection with your audience, an aspect we’ve explored before as a valuable tool for attracting and converting customers. You can do this in several ways, such as regularly highlighting employee profiles. When you focus on the individuals who make up your business, you humanize your brand and make it more personal for customers. You can also highlight your business’s involvement in the community and links to recent content, such as blog posts.
Create High-profile Content
Picking up from our last section, let’s consider the role of content in brand visibility. It’s valuable for businesses to stay in touch with key topics pertaining to offerings and customers. One key method to accomplish this is through the creation of meaningful and thought-provoking content, making sure it’s aimed specifically at your target audience. Regular blog posts that reflect a brand’s message and goals can communicate to customers how your business is staying relevant and focused on providing the very best in service. Content creation also provides additional opportunities to emotionally connect with people, helping to build for them a brand persona and an industry voice they can turn to. When customers invest in what you’re saying and trust your expertise, they are more likely to keep your brand in mind and turn to you when the time is right.
Make It Easy for Customers to Find Your Business Online
When you’re working on increasing brand visibility, it’s important to take steps to ensure your business comes up as a result when people conduct relevant online searches and when they are looking for your website specifically. You can address this in a few ways. Your brand’s social media accounts are a good start. Make sure contact details for your business are provided, and it’s easy to connect directly to your website via each account. On your business website, put effective SEO measures in place with your title tags, keywords, meta descriptions, and more. In doing so, you increase the potential for your website to rank in relevant searches. Additionally, when your regularly updated blog content also contains keywords optimized for your target audience, it can help your site attract potential customers through Google searches. And if you’re also sharing new content through your social media channels? You guessed it—more opportunities for your business to come up as a result for prospective customers. Another helpful step is to make your website mobile friendly. Since so many people use their mobile devices to search online, you’ll want to make sure it’s easy for them to navigate your site. If they can’t find what they want easily and quickly, individuals are more likely to move on to the next option.
Get Your Content Out There
As we’ve reviewed, producing unique and relevant content on a regular basis for your brand’s website is ideal. Beyond this, however, it’s also great to get your content published elsewhere. When your content is picked up by media outlets and publications with large audiences, or is shared by someone with social media notoriety (also known as an influencer), it can dramatically increase the visibility of your brand. First, make sure your content is top notch and demonstrates true thought leadership within your industry. It should be highly-shareable and contain a strong emotional connection for readers. You can also prepare by networking with contacts at relevant publications and sites. By having an “in,” you boost your chances of getting content picked up. If and when this happens, you may see additional exposure if those in your social media network go on to share your published piece.
Covering All Your Bases for Maximum Visibility
The quest for brand awareness includes numerous steps and strategies. It can be a full time job making sure that you’ve done everything necessary to help increase visibility—which can be tricky when you have a business to run. That’s where we come in. With our support, you can rest assured knowing that we’ve got you covered when it comes to putting your brand front and center for potential customers. That way you can focus on building your company and providing the best service. Please get in touch with us to arrange a consultation today.