Blog Posts

Social media that converts

Oftentimes, we hear a lot of the same thing: we know we need to be ON social media, but we’ve tried it and it just doesn’t do anything.

Here’s the thing, anything that you only know a little bit about, and only do a little bit of, can only produce so much for your brand.

Social media is an important part of your brand strategy. From products for kids to commercial construction, it’s essential to your growth. It’s where people decide they want to buy from you – because you do good work, because you have a better product, because other people like to buy from you.

If  you leverage social media well, it acts as a 24/7 agent for your business. It convinces people that they should buy from YOU. Not the competition.

The thing is, most people DON’T leverage social media well. They put in the minimal effort and get minimal results. And because social media, for most brands, is more of a “vetting” opportunity than a “selling” opportunity, so it’s hard for them to tangibly see results, which makes it hard to justify putting more into social media. It’s a vicious cycle.

But what if I were to tell you that when you do social media RIGHT, you do more than just nurture the tire kickers until they’re ready to buy? What if I told you that our clients are not just NURTURING leads, but DEVELOPING them? It’s true. Every day, we’re driving more success on social mediums – for our clients, and for ourselves.

So now I have your interest, but you’re still skeptical. Because now you’re thinking…”but that must mean MAXIMUM effort, which requires a lot of time and money, doesn’t it?”

Wrong. That’s not true at all.

Social media, at the end of the day, is all about consistency. It’s about doing something memorable. And it’s about showing what’s behind the scenes at your business.

Most of our clients spend about three hours a month on social media. We create and maintain the bulk of their content, and they sprinkle in some live posts throughout the month. We keep them current on trends, and recommend what they should be posting about. At the end of the day, we’re creating fun, value-add content, and they’re bringing the personality.

And while it does take time to build a presence and build these kinds of results, one of our clients just got asked to bid a multi-million dollar project out of the blue. Because a new prospect – someone they literally had never talked to before – had been following them on Instagram, and loved their work.

Three hours a month, new leads, one of which is a potential multi-million dollar project. THAT is the true value of social media done right.