Moving your potential customers from prospect to closed sale efficiently means keeping your prospects engaged from the time that they’re introduced to your brand through the purchase. That means that you are going to need content that is continuously providing new and valuable information. The question is; how do you manage to say the same thing, without the prospect losing interest? The answer is diversifying your content format. Consider using formats like blogs, videos, info-graphics, case studies, and e-mail marketing. Changing the format allows you to keep the message the same, but make the content new. #amplifytip