With a goal to build awareness, we were able to create an influencer and PR campaign that resulted in millions of impressions. Literally MILLIONS.
The problem: Our client, a local outlet of a national youth organization, had an upcoming membership drive. To build awareness among Millennial parents, they needed a publicity campaign that grabbed attention in the right way.
Our solution: We created a combination campaign that leveraged live PR opportunities in the Twin Cities area, plus a grouping of millennial mom social media influencers who we had worked with in the past. We created a concentrated approach that lead to 40 social media posts in a 4-day period, along with 6 live television slots over a 6-day period.
The results: With over 151,000 impressions on the localized influencer campaign, and millions of total views on the PR campaign, we were able to drive significant numbers within their target demographic in terms of engagement. We met our client’s targeted goals for the two week campaign.