We we’re able to create ROI on our client’s marketing spend by leveraging a newsletter to drive lead generation opportunities. Our unique strategy to this success might surprise you, but is easy to implement.
The Problem: Our client wanted to maximize their opportunities for lead generation within their established network. They have found that their personality and customer service sets them apart from their competition. This differentiator is their best tool for developing new business but they were struggling to build relationships digitally.
Our Solution: We developed a strategy focused on the idea that more leads will convert if they know the people behind the company. We leveraged their monthly newsletter for lead generation. We included personal updates about the client’s life and how he found work-life balance.
The results: After the third month of this approach, he received outreach from existing contacts that had not connected with him previously. These messages all referenced personal updates that had been included in his newsletter. By showing the person behind the scenes, we were able to expand his pipeline and drive new leads tied directly to this initiative.
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