In today’s increasingly digital and competitive financial services industry, creating engaging and compelling video content is essential for staying ahead of the game. Not only is video an effective way to differentiate yourself in a crowded market, it’s an excellent tool to build digital relationships with referral sources and prospective clients. To help you stay one step ahead of the competition, here we’ll share with you three types of video content every financial services firm needs as well as important tips about workflow that will take your projects from good-to-great. Read on to learn more!

Introductory Videos

When it comes to introducing your business to potential customers, first impressions are everything. That’s why many companies are turning to introductory videos to help convey what they do in a quick and engaging way. These brief clips offer a concise overview of the company’s services and how they can benefit the viewer. Not only do they make it easier for potential customers to understand what a business is providing, but they also have the power to leave a lasting impression on those who watch them. With the rise of video marketing, an engaging introductory video can be the perfect way to bring in new clients and stand out from the competition.

Introductory videos are typically professionally created and can be used across your presence, but will most often be used on your website and in your introductory materials.

Educational Videos

When it comes to financial topics, quality instructional videos can make a world of difference in helping your target audience understand complex concepts and make informed decisions, while showcasing you and your firm as the expert they can trust. From managing debt to investing wisely, these videos provide valuable insights and tips that can have a positive impact on their financial well-being. These will also give your referral sources more tangible materials to share with their network, while giving you credibility for prospects that seek you out online.

Educational videos can be professionally or personally created, and can be shared on your website, social media pages and newsletter.

Promotional Videos

In today’s fast-paced digital world, it’s crucial for companies to capture the attention of potential customers quickly. That’s where promotional videos come in. Promotional videos are a fantastic tool that businesses can utilize to showcase their products and services in an engaging and fun way. Companies can turn potential customers into loyal clients by consistently creating and sharing these types of videos. These videos should reiterate your competitive differentiators, showcase the people on your team and reintroduce your knowledge and expertise.

Promotional videos will mostly be used in advertising and on social media.

Interviews

When it comes to showcasing knowledge and expertise, there’s nothing quite like a well-conducted interview. Whether it’s with a key team member or a respected expert in the industry, these conversations can provide valuable insights into the inner workings of a company or market. Not only do they allow viewers to learn from those who really know their stuff, they can also be incredibly engaging and entertaining. Look for ways to interview grow your brand reach by presenting everyone on your team as an expert. You can also look for opportunities to have your team interviewed on other creator channels, which will create new opportunities to get in front of a fresh audience.

Interviews will be shared on your website, social feed and in your newsletter.

Behind-the-Scenes Videos

Have you ever wondered what goes on behind the scenes at your favorite company? So has your audience! Give them a glimpse into your day-to-day activities through behind-the-scenes videos. These videos offer a unique opportunity to see staff meetings, client interactions, and the overall office culture. Behind-the-scenes videos provide a new level of transparency and can help you share and communicate the experience a client will have when they work with you. These should be short and sweet, and really hone in on company culture!

Behind the scenes videos are usually created on the fly and shared on social media.

Testimonials

When it comes to selecting a firm to work with, testimonials from current and past clients can prove to be invaluable. And while written reviews can be helpful, there’s something special about video testimonials that can really drive home the value and impact of a business. With video testimonials, your prospects see and hear from actual individuals who have worked with the firm before, giving them an inside look into what they can expect when they choose to work with you.

Testimonials should be professionally recorded and are evergreen content, meaning they can be shared and reshared into perpetuity across your digital marketing presence.

Expand your marketing strategy with video content

As you can see, video content is a powerful tool for any financial services organization. It helps to capture potential customers and keep current customers engaged with your brand. Strong visuals draw people in and evoke emotion, while intentional stories help to give customers an insight into what your company stands for. Video content should be utilized in a variety of formats – all of which support different goals in their own unique way. We urge you to think creatively and push the boundaries on how video can work within their marketing efforts in order to create an even more successful online presence for their business.