Digital marketing is an unquestionably essential component of modern business growth. Yet, the field is becoming increasingly complex due to the sheer number of different channels, tactics, and strategies it encompasses. These days, it’s impossible for one person to develop a level of expertise in all of these various marketing mediums and tools; an entire team is required. 

There’s just one problem: Hiring full-time niche marketing experts for every channel and campaign category isn’t practical for most businesses. That’s why nearly 94% of all companies outsource some or all marketing tasks. 

One particular outsourcing strategy that’s gaining traction involves hiring a fractional marketing team. Below is everything you need to know so that you can decide whether such a team is right for your business.

What Is a Fractional Marketing Team?

A fractional marketing team is an external group of marketing professionals that works with your company on a contract or part-time basis. You will still maintain full-time in-house marketing employees, and the fractional team will be there to fill in any gaps. The collaborative nature allows you to maintain direct oversight of each campaign while tapping into the capabilities of a new group of workers. 

Benefits of a Fractional Marketing Team

By hiring a fractional marketing team, you can achieve the following: 

Access High-Level Expertise Across Multiple Areas

For most businesses, it’s simply not practical to hire a full-time marketing employee for every niche. However, there are times when you need a pro in a highly focused marketing subfield, and that’s where fractional marketing excels. 

Fractional marketing teams typically include seasoned professionals with diverse skill sets. Whether you need someone who knows the ins and outs of Instagram marketing campaigns or a specialist who excels at PPC campaign optimization, fractional marketing gives you access to the talent you need when you need it. 

Create an Intensive Strategy Without the Overhead 

Engaging a fractional marketing team enables your business to create a comprehensive marketing strategy without the financial burden of maintaining a large in-house department. Once the fractional team helps your business devise a cohesive strategy, your in-house employees can execute that plan.

The best part is that you won’t have to carry all of those additional salary and equipment costs in between campaigns. Simply hire a fractional marketing team on a contractual basis and renew your agreement when you need further support. 

Tap Into Strategic Marketing Support to Support Your Sales Processes

A fractional marketing team works collaboratively with your sales department to develop and implement strategies that drive lead generation and conversion. By aligning marketing efforts with sales objectives, the team ensures messaging is cohesive and on-brand. A unified approach puts the sales staff in a strong position to convert the lead into a paying customer. 

Potential Drawbacks of a Fractional Marketing Team

Of course, nothing is perfect, and there are indeed some shortcomings when it comes to working with fractional marketing teams when compared to full-time, in-house staff. The two main drawbacks are as follows:

There Is Not a Full-Time Person On Site

If you want to meet with your in-house marketing team, perhaps to ask a question about an upcoming campaign, you can walk down the hall and talk to its members face-to-face. That isn’t an option with a fractional team; there aren’t any full-time, on-site representatives that you can speak to at a moment’s notice. 

Instead, you’ll have to reach out through agreed-upon communication channels, which can sometimes lead to communication challenges. Thankfully, you can avoid that kind of issue by choosing a fractional marketing partner that prioritizes timely, clear communication. 

Turnaround Times May Be Slower

The other major drawback is that fractional teams juggle multiple clients. That means there may be instances in which your projects do not receive immediate attention. In turn, that can lead to longer response times compared to an in-house team that is dedicated to your company. 

The good news is that reputable fractional marketing agencies like Amplify set clear expectations regarding project turnaround times. More importantly, they live up to those terms and ensure your business has the support it needs to thrive. 

Explore the Perks of Fractional Marketing With Amplify 

If you need to scale up or augment your in-house marketing team, Amplify can help. Our fractional marketing services are tailored to the unique needs of your business. Contact us to schedule a free consultation, and let’s talk about how we can help grow your brand.