The start of a new year always provides businesses with a great opportunity to revamp their content strategies. As you consider the latest types of content you should add to your mix, one highly effective option to consider involves hosting webinars.

Webinars have an average conversion rate of 56%, and they provide companies with a dynamic platform upon which to connect with potential clients. They are also an excellent tool for showcasing your capabilities and building relationships via an engaging medium. 

There are three highly compelling reasons why investing in webinars should be a top priority for you in 2025. Namely, investing in webinars allows you to do the following:

1. Establish Your Company as an Industry Leader

Every business leader wants their organization to be viewed as a trendsetter and thought leader. Hosting informative and engaging webinars allows your company to demonstrate its knowledge of industry trends and capability to handle relevant issues that your audience cares about. You can tackle tough topics and demonstrate transparency, which builds trust with your audience and helps the company stand out from the competition.

If you’re not sure which topics to incorporate into your webinars, consider starting by polling current, past, or potential customers. Use their feedback to create a short list of webinar topics and start creating video content. Soliciting insights from current and prospective customers ensures that your webinar topics are timely and relevant. It also helps you ensure that your first wave of webinars has an eager audience of viewers. 

Beyond those initial webinars, it’s vital to capitalize on your momentum. Make sure that presenters are thoroughly prepared to discuss the chosen topics in detail. If your webinar will include a live question and answer (Q&A) component, ensure your hosts are capable of handling difficult inquiries on the fly. After all, you want viewers to walk away feeling confident in your brand’s skill. 

2. Create Multiple Sources for Evergreen Content

One of the biggest advantages of webinars is that you can repurpose them into various forms of marketing content. A single webinar can provide ongoing value months after the event, as you can transform it (and its content) into any of the following mediums:

Full-Length Videos

Recording the session provides you with content that can be shared on your website or platforms like YouTube. You can also use the webinar recording as gated content that requires individuals to provide basic contact information to access the full video. That kind of approach caters to those who couldn’t attend live. 

Social Media Clips

If you’re committed to growing your social media following, cut your webinar into short, impactful segments and use them to engage your audience on popular social channels. You can use these clips to spark a conversation about relevant industry issues or generate interest in the full-length webinar. 

Blog Posts

Your webinar can also inspire a series of blog posts. Transcribe the video and incorporate quotes into your blogs for added impact. 

Infographics and Tips

Ask your marketing team to turn your webinar insights into tips and infographics. Condensing hard-hitting facts into visually appealing graphics makes complex information more digestible and shareable. 

3. Reach a Wider Audience Through Collaborations 

Hosting a webinar can be a huge undertaking, so you might want to collaborate with complementary brands or industry associations to share the cost and broaden your audience base. Incorporating a few strategic partners can help your brand reach new potential clients who may not have been aware of your services.

Additionally, co-hosting webinars with reputable partners enhances your credibility. While some audience members may not be familiar with your products, they will be more open to trusting your brand if you are endorsed by a company they know and love. 

Need Help Integrating Webinars Into Your 2025 Strategy?

Webinars are an unmistakably valuable tool for many businesses. However, integrating them into your existing brand-building game plan can be tricky, especially if you have never produced any before. The good news is that the team of marketing pros at Amplify can help. We can collaborate with your team to build an impactful webinar strategy that delivers results. Contact us today to book a consultation.