Quick Tip Tuesday: Are Your Visuals Representing Your Brand Well?

Many people are so focused on the message that they lose sight of the importance of the visuals that they are using in their marketing campaigns. Visuals are key to having consistent brand awareness. You should consider making a style guide that contains a logo, color palette, and font that is used consistently across all your visuals. This will give your brand an identity, and will increase awareness and affiliation with your brand. Further, you should consider taking your own images opposed to stock images in order to create a specific look that represents the feel of your brand. Visual consistency should always be an important component in your marketing strategy.