Success Story: Targeted Action Drives Pipeline Expansion and New Deal Volume
client industry: healthcare
We create top-of-the-funnel lead activity by actively building their connections and maintaining regular outreach, while building a consistent outward-facing presence on LinkedIn. In doing so, we were able to deeply expand their pipeline prior to creating a fresh strategy for moving prospects through their sales process at a more rapid pace.
The problem: When we started working with this client, they were struggling to expand their pipeline in a consistent, meaningful way. They were also looking for ways to shorten the sales cycle, which was sitting around 18-24 months from first point of contact.
Our solution: We pivoted their strategy to incorporate our signature LinkedIn outreach and content program, plus a monthly newsletter, while deepening strategic outreach as a nurturing tool once prospects were engaged.
The results: Within 6 months, their pipeline had exploded from fewer than 15 prospects to well over 70, with 2 new confirmed contracts spinning directly out of our outreach efforts. This is a true example of how targeted outreach and collaboration between sales and marketing can make a big impact in a short period of time.
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