As a B2B healthcare leader, you know the power of incorporating a marketing strategy into your business plan. You understand the importance of having an effective strategy that drives leads and conversions while connecting with prospects in an engaging manner. But did you also know there are three key tactics your company should include to increase brand awareness and ROI?

Implementing these strategies can transform your marketing efforts from mediocre to extraordinary, helping you rise above competitors in the industry. In this blog post, we’ll look at how each tactic works and why incorporating them into your current approach will benefit you more than ever. Read on for insider tips that could revolutionize how you reach out to potential customers today!

Get active on LinkedIn

LinkedIn is more than just a platform to connect with colleagues and build your professional network. It’s also a great tool to showcase your brand and engage with prospects meaningfully and impactfully. It’s one of the primary solutions our partner agency, amplify, helps healthtech firms set up a foundation of visibility to support the sales process.
But being active on LinkedIn means more than just logging in once a week and sharing an update when the opportunity presents itself. It means creating a real strategy for your business and your company’s leadership team to share updates, post valuable industry information, connect with prospects, and engage with other people’s content. You’ll need a plan (and potentially a point person) for keeping everyone consistently engaged on the network in a way that resonates with your target market.

Invest in a good email marketing strategy

Email marketing has become essential for businesses to connect with their audience. An effective email marketing strategy can ensure that your message lands straight into your customer’s inboxes, keeping them engaged and up-to-date with your business. An email strategy integrated with your sales process can do a lot of the outreach and heavy lifting for your sales team, opening them up to focus on building relationships. Whether trying to promote a new product or share a newsletter, investing in a reliable email marketing strategy can help you improve your overall business performance.

With the right strategy in place, you can personalize your messaging, segment your audience, and measure the effectiveness of your campaigns. The beauty of segmentation is that your outreach volume can change based on whom you’re marketing to. Hot, engaged prospects on your opportunity list should receive more updates than the casual observer. Investors want a different depth to the information you’re sharing as well. A good CRM platform can go a long way toward helping you be successful with email marketing.

Create a strategy around every event you attend

Attending events is an essential aspect of visibility and sales, but without a solid strategy, you can spend significant capital on healthcare events with no real reward. Rather than leaving chance to the wind, creating a plan can help you make the most out of every event you attend. This may include researching speakers, reaching out to other attendees and setting appointments ahead of time, setting up a drip campaign to promote and engage with attendees, or repurposing a speaking engagement for a future webinar or video. By creating a strategy, you’ll be able to approach every event with purpose and confidence, leaving with more tangible results.

Take the next step

In the B2B healthcare space, you must be strategic and intentional with every strategy you build. Implementing tactics like the ones mentioned above can help streamline the process and make it easier to reach desired results. Although there is no magic solution to accelerating business growth, these strategies will surely take you one step closer. And as always, if you need help creating the right strategy or want to bounce ideas off of one of our experts, we’re here to help!