As a business leader in the health tech industry, you want to ensure that your firm keeps up with current trends and developments. Podcasts can be an important tool for organizations looking to build their brand identity and strengthen relationships with customers. However, they’re not the right fit for every organization. Whether you’re just starting out or looking to expand your reach, launching a podcast can be one of the most effective ways to engage with target audiences. In this article, we’ll explore the benefits of having a podcast for health tech firms and provide tips on how to get started.

What are the Benefits of a HealthTech Podcast for Your Firm 

As technology continues to advance, the healthcare industry has become increasingly reliant on digital solutions to support its evolving needs. With so much information at our fingertips, staying up-to-date with the latest trends and breakthroughs can be a challenge. That’s where HealthTech podcasts come in. These informative shows provide a platform for like-minded professionals to share their insights, keeping listeners informed on the latest developments, products and services. By creating a HealthTech podcast, your firm can stay ahead of the curve, allowing you to showcase your company’s knowledge base and potentially uncover new business opportunities. For some companies, investing in HealthTech podcasts is a smart move towards future success.

Why a Podcast Might Not Be Right for Your HealthTech Firm

As the world continues to embrace digital media, podcasts have become a popular way for businesses to reach a wider audience. However, just because a communication platform is popular doesn’t mean it’s right for every business. While podcasts can effectively share information and build a loyal following, they may not be the best fit for all HealthTech firms. Here are a few common reasons why we would NOT recommend investing in a podcast: 

1. You may deal with complex medical topics that require a more visual or hands-on approach to understanding. In this case, videos or webinars might be a better approach 
2. You may not have the bandwidth to consistently produce episodes. Without consistency, it’s hard to build momentum with a podcast – which means a different approach to marketing might be a better fit.
3. You may not have the budget to implement a podcast well. Without the right resources and management staff, it can be hard to produce a quality podcast that resonates with your audience. In this case, it might be a better use of your marketing dollars to pitch yourself as an expert for other podcasts that your target audience is already listening to. 

Additionally, the legal and regulatory implications of discussing health-related topics on a podcast can be challenging. Therefore, while podcasts can be a great tool for many businesses, health tech firms may want to consider other avenues for reaching their audience.

How to Choose the Right Guests and Topics 

As a content creator, one of the most important decisions you’ll make is choosing the right guests and topics for your show. While it might seem simple enough to just pick someone who’s available and a topic that sounds interesting, there’s actually a lot more that goes into it. You want your guests to be knowledgeable and engaging, and your topics to be relevant and timely. It’s also important to consider your audience and what they’re interested in hearing about. With some careful planning and consideration, you can ensure that your show is both informative and entertaining for your listeners. So, next time you’re choosing guests and topics, take the time to really think about what will make for the best possible episode.

Best Practices for Recording and Editing Your Podcast 

Podcasting is a great way to share your thoughts, ideas, and experiences with the world. However, recording and editing your podcast can be a daunting task, especially if you’re new to the game. To ensure that your podcast is of the highest quality, there are some best practices you should follow. First and foremost, invest in a good microphone. The microphone is the most crucial piece of equipment in podcasting. Secondly, choose a quiet location to record your podcast and minimize background noise as much as possible. Lastly, when editing, always listen to the podcast at least twice to ensure it’s free from any mistakes or mishaps before publishing it. By following these best practices, you’ll be on your way to producing high-quality content that your listeners will enjoy.

Setting Goals for A HealthTech Podcast

If you’re looking to produce a great health tech podcast with strong ROI, setting goals is a must. Not only will it help you stay focused and motivated, but it’ll also ensure that you’re providing value to your listeners with each episode. Whether you’re looking to interview leading experts in the field or provide practical tips for living a healthier life, setting specific and measurable goals will help you achieve podcast success while making a meaningful impact on your audience.

Here are a few tangible ways we like to set with our health tech partners to make their podcast a real, measurable marketing tactic: 

1. Set weekly listenership goals – along with a plan on how you’ll reach those goals (i.e. sharing on social, tagging guests, using a weekly newsletter, etc.)
2. Track your podcast’s rank in Chartable so that you can measure activity on trending lists and give yourself contextual information on how you’re performing against the competition
3. Use strong calls-to-action within your episodes and track how they perform. Consider using trackable links on your episodes for the best data.

HealthTech podcasts can be a powerful tool for reaching and engaging with new audiences. They provide a great platform for your team to share its expertise, showcase industry insights, and build relationships. Whether you’re interested in starting one or not, it’s important to understand why a podcast might not be right for your business. Consider your audience size, the content of the podcast, cost/financial implications, time investment, and various other factors. 

If you decide to start a podcasting journey, ensure that all recordings are carefully curated and consistently edited. Set goals beforehand so that you can track whether or not your podcast is achieving success. Overall, take advantage of the potential benefits offered by healthcare-focused podcasts by getting creative and tailor the content to your audience’s specific needs. Everything you do in a podcast should provide real value to the listener. If done right, it will be an immensely rewarding experience for both you and audience!