February 13, 2024 in Articles, Sales and marketing

Embracing New Email Protocols for Enhanced Deliverability

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Making sure your company’s emails get delivered is super important for keeping in touch with clients, prospects and others. Email providers are being more careful to stop spam and bad actors, so businesses must be on top of things. This means following new rules like proving who you are, protecting your reputation as a sender, and following anti-spam rules. By doing all this, companies can ensure their emails get to the right people and build better relationships with them.

Recent Updates to Email Protocols

Changes in email rules have made a big impact on how we send messages online. New security measures like DMARC, SPF, and DKIM have made it harder for bad emails to get through. Internet providers are also using artificial intelligence to filter out spam. This means that companies must send emails that people want to read and that are relevant to them. It’s important for companies to keep up with these changes and make sure they are sending good emails in this digital world.

Implementing Email Verification Protocols

When you set up email verification protocols, you need to plan carefully and make sure they work well with your business systems. First, find out who’s in charge of managing your website domain. It’s important to talk to them and explain why it’s necessary to connect your Customer Relationship Management (CRM) systems, like MailChimp, GetResponse, or Constant Contact, to your Domain Name System (DNS) with specific verification protocols. Skilled domain managers should be able to handle this and make sure your email systems work properly and securely according to the rules.

Email Verification Timelines

The timeline for implementing email verification protocols like SPF, DKIM, and DMARC can vary depending on several factors such as the complexity of your existing email infrastructure, the responsiveness of your domain management team, and the level of integration required with your CRM systems. Typically, setting up these records can be accomplished within a few hours, provided that you have immediate access to your DNS. However, if there’s an issue with the implementation or your team is not in-house, it may take a few days to a week to get verifications in place.

The Risks of Skipping Email Verification Protocols

It’s important to understand the risks of not following email verification rules. When you don’t have verifications like SPF, DKIM, and DMARC, bad actors can pretend to be you and trick others into giving away their personal information. This not only puts your data at risk, but it also makes people less likely to trust your brand. Emails that aren’t checked can end up in the spam folder and not get delivered, which means you won’t reach your audience. Following these rules is not just about ensuring your emails get delivered; it’s also about protecting your business’s reputation and keeping your communication strong.

The Risks of Skipping Email Verification Protocols

Implementing protocols such as DomainKeys Identified Mail (DKIM), Sender Policy Framework (SPF), and Domain-based Message Authentication, Reporting, and Conformance (DMARC) can significantly bolster your email security. They work together to verify the sender’s identity, making it harder for impersonators to damage your brand through email fraud.

Moreover, these verifications serve as a trust signal to email services, which can improve email deliverability rates. In a time where digital trust is currency, staying updated with the latest email protocols is not an option—it’s a business necessity. By adapting to these changes, your company not only protects its interests but also demonstrates a commitment to cybersecurity, fostering a sense of reliability among clients.

To ensure a smooth transition, work with your IT and marketing teams to integrate these verifications seamlessly into your current systems. Keep your communication channels open for any questions your team or clients may have during this process. The future of your email campaigns depends on the actions you take today to secure and verify your email practices.


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