We all know how important video content is for engaging with your audience. But in the health tech space, there are certain kinds of video content that you should include as part of your workflow. Whether you’re looking to boost brand awareness or increase lead generation, each kind of video falls under a specific job to be done and serves an integral role in meeting those objectives. Below, we will cover three types of video content every health tech firm needs: educational videos, customer interviews, and solution-specific content.

Why video content is so essential for health tech firms

Video content has become the go-to marketing strategy for health tech firms to showcase their products and services. It offers a unique opportunity for these companies to highlight their capabilities and engage with their audience on a deeper level. Videos provide an immersive experience that engages visual and auditory senses, something text alone cannot do. Healthtech firms can create engaging videos explaining complex medical concepts or demonstrating how their products work. This approach has proven successful, with video content driving higher engagement levels and more organic reach across different social media platforms than text-based content. In a world where technology is rapidly evolving, health tech firms need to stay ahead of the game by adopting innovative ways to reach their audience, and video content is the perfect tool to achieve this.

The 3 types of video content every health tech firm needs

As a health tech firm, creating video content effectively communicates and engages with your audience. But what types of video content should you be creating? Firstly, educational videos are crucial to showcase your expertise and value. These could range from explaining complex medical concepts to a deep dive into studies or legislation in your space. Secondly, testimonials and case studies are powerful tools to build trust and credibility. Featuring real-life examples of how your product or service has positively impacted a customer’s business is powerful. Finally, remember explainer videos on your solutions. These allow you to share a deeper dive into how your solutions can help clients, how they work, and more.

Video type one: educational videos

The healthcare industry is constantly evolving, with new advancements being made regularly. However, understanding the various complexities within your specific niche can be overwhelming for customers. That’s where educational videos come into play. Through this type of content, you can share your knowledge on the industry, detail how upcoming legislation will impact your customers, show how your technology helps customers navigate regulations, and generally talk about unique solutions your clients have implemented in the space. Educational videos are all about providing value in a way that highlights your firm as a trusted thought leader in the space you serve.

Video type two: customer interviews or testimonials

Your company strives to improve its products and services to meet your customers’ needs better. There is no better way to understand these needs than to hear directly from your customers themselves. Customer interviews and testimonials are powerful tools for gaining honest feedback from those who use your products or services. These interviews and testimonials provide insight into your products’ effectiveness and demonstrate to potential customers that your business values their opinions and is committed to providing solutions that meet their unique needs.

Video type three: solution-specific content

At the heart of any successful business lies a strong understanding of the solutions they offer. And when it comes to catering to a more tech-savvy clientele, providing solution-specific content is essential. This type of content delves deeper into the technical aspects of your products and solutions, offering your customers a more in-depth understanding of what you have to offer. You can establish yourself as a trusted authority in your industry by providing clear and concise information on the technology behind your products, along with detailed specifications and other relevant technical details. This not only helps to build trust with your prospects and customers, but also helps to differentiate your business from the competition.

Tips and tricks on how to create compelling video content

It’s no secret that video content is king. However, creating compelling video content can be a daunting task. To achieve success, planning ahead and creating a strategy that aligns with your brand’s goals is important. Consider your target audience, the message you want to convey, and the type of video that will best communicate your ideas. Quality is also key, so invest in high-quality equipment and editing software to ensure your video is visually appealing and easy to follow. In addition, don’t forget the importance of promotion. Share your video on social media platforms and consider investing in paid advertising to maximize its reach. By following these tips and tricks, you’ll be on your way to creating compelling video content in no time.

Take the next step

Video content is a powerful tool for health tech firms that has the potential to change how customers perceive and interact with their products or services. Creating captivating and compelling videos requires time and effort, yet these investments will pay off significantly in the long run. Through educational, customer-oriented, and solutions-based videos, health tech firms can drive results from their video content strategy — driving customer engagement, increasing conversions, and creating a fantastic experience for existing users. Take advantage of the power of video content today by getting started on your customized video marketing strategy!