November 28, 2023 in Digital Marketing, financial services marketing, Sales and marketing

3 Prospect Nurturing Tactics Financial Services Firms Need to Implement

As a leader in financial services, you know it’s important to keep up with your field’s latest trends and advancements. It is also key to be able to differentiate yourself from competitors. One way of doing this is through developing new prospect nurturing tactics to support the sales process and shorten the sales cycle. Below, we cover 3 underutilized tactics areas where you can build momentum for your brand:

  • Building a community on social media
  • Utilizing a monthly e-newsletter
  • Deploying regular video content to engage your prospects

Read on as we explore these tactics individually – so you can start creating more efficient marketing and sales strategies today!

Building a community on social media

Building a community on social media can be a rewarding and fulfilling experience – not to mention an excellent way to nurture your prospects and associate your brand with value-based content and actionable insights. The platform you choose to build your community will depend on your target prospects. Frequently our clients work first on building a community on LinkedIn, then expanding to other platforms – of course, that strategy can be modified depending on their long-term growth plans. 

To create a robust community online, you’ll need to focus first on sharing real, value-driven content like actionable tips for reaching their goals, industry insights, updates from other newsworthy resources and more. The focus on your solutions should be sparse – the goal here is to build engagement and community, ultimately leading to long-term brand visibility and growth. With a bit of time and effort, you can create a space where people feel welcomed, supported, and excited to engage with your content, inviting others to interact and engage. 

Utilizing a monthly e-newsletter

Staying connected with your audience is essential to any successful business or organization. One way to maintain that connection is by utilizing a monthly e-newsletter. This allows you to share updates, industry information, insights, and promotions with your audience regularly. Again, your newsletter should be a reflection of the community you’re building, with only minimal references to your products and services. When you become a value-driven leader in your space, you organically convert your prospects into customers. Leveraging the content you’ve created for your online community in your newsletter is an excellent place to start. This will maximize the effort you’re putting in across your presence and ensure the hard work you’re doing gets seen by the right people. 

Deploying regular video content to engage your prospects

Regularly deploying video content can be a highly effective way to grab the attention of your target audience. With engaging visuals and dynamic storytelling, you can connect with prospects on a deeper level and build trust and rapport with them over time. Whether you’re sharing product information, industry insights, or behind-the-scenes glimpses of your company culture, video can be a powerful tool for reaching your marketing goals. By putting in the effort to create high-quality video content regularly, you can stay top-of-mind with your prospects and position your brand as a thought leader in your niche.

While many different prospect nurturing tactics are available to financial services firms in the modern marketing landscape, these three outlined above provide an excellent starting point. Building a community on social media can significantly boost engagement and allow you to build a following of raving fans. A regular monthly e-newsletter with helpful and engaging content will keep your prospects informed and interested in what your business is doing. Last but not least, don’t shy away from creating video content, as this is an ideal way to stay relevant and authentically engaged with prospects. All of these suggestions, when implemented together, allow for high effectiveness that maximizes your marketing efforts. Implementing these three tactics into your prospect nurturing strategy is how health tech firms can stay competitive in the digital age and advance their lead generation to the next level!


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