November 30, 2023 in Articles, Digital Marketing, healthtech marketing

Email is still the #1 way for healthtech companies to reach new clients

Close up of a man using mobile smart phone

Are you a business leader within the healthtech industry looking for an effective way to reach new clients? Look no further than email: it is by far the most successful and reliable tool for engaging with prospective customers. Email remains one of their most valuable channels in generating leads. The data shows that when used correctly, emails sent to targeted audiences still remain king when it comes to growing your client base. In this blog post, we uncover why email remains an important asset for any healthtech company’s marketing strategy.

The power of email in the healthtech industry 

Emails have existed for decades, but their power in the health tech industry cannot be understated. With payers and providers relying more and more on technology, email has become a critical tool for communication. From newsletters to targeted drip campaigns, emails enable fast and efficient information sharing across your presence, allowing you to showcase tangible value add information, solutions to pain points, success stories, upcoming event and connection opportunities and more. Plus, with secure, readily available email tools, sensitive information can be exchanged with peace of mind. While advancements in technology continue to change the healthcare landscape, email remains a steadfast and powerful resource for the industry.

How to make sure your emails are reaching the right audience

As the digital world becomes increasingly crowded, ensuring that your emails reach the right recipients is essential. With so many potential subscribers and contacts, it’s easy for your messages to get lost in the shuffle or end up in the wrong inboxes. By taking a few simple steps, however, you can boost your chances of connecting with the right audience and seeing a positive response. From segmenting your subscriber lists to monitoring your open rates and engagement metrics, you can use plenty of strategies to fine-tune your email marketing efforts and ensure your messages are hitting the mark. 

One of the best ways to ensure your lists are accurate and reach the right people is to employ a database manager. This person’s role is to support email management while bridging marketing and sales, creating cohesion between these two complementary departments. This could be a full-time role, a part-time opportunity for a current employee looking for more responsibility, or a contract role. 

Types of content to include in email marketing campaigns 

Email marketing campaigns are a fantastic way to stay in touch with your customers and keep them engaged with your brand. But with so many different types of content out there, it can be tough to choose what to include. To make your campaigns truly stand out, you’ll want to think carefully about what your audience wants to see. This might include things like insightful articles and white papers, videos and webinars, upcoming events, special offers and more. The key is to keep your content fresh, varied, and relevant to your subscribers’ interests and needs – that way, they’ll keep coming back for more!

Best practices for segmenting and targeting customers with email 

As businesses rely on email marketing to engage and convert customers, proper segmentation and targeting cannot be overstated. This involves breaking down your audience into distinct groups based on demographics, behaviors, and interests and then crafting personalized messages that resonate with each segment. Best practices for effective segmentation and targeting include:

  • Regularly collecting and analyzing customer data.
  • Leveraging automation tools to streamline the process.
  • Constantly testing and monitoring campaign performance.

By implementing these practices, businesses can ensure that their email marketing efforts are reaching the right people with the right message at the right time, resulting in a higher ROI and more satisfied customers.

How automation can help you manage large scale email campaigns 

In today’s digital age, email marketing campaigns are an essential tool to reach potential customers. But things can get tricky when it comes to managing a large-scale email campaign. This is where automation comes in handy. With automation, you can streamline your email marketing efforts and ensure your message is delivered to the right people at the right time. By automating your email campaigns, you can set up drip sequences, segment your audience, and schedule emails in advance. This will not only save you time and effort but also increase your chances of success. 

Reengaging inactive contacts with automated emails

Today, businesses rely heavily on building and maintaining relationships with their customers and prospects. However, to maintain these crucial relationships, companies must keep engaging their readers even after they’ve become inactive. That’s where automated emails come in handy. By sending out targeted emails to these inactive contacts, companies can remind their customers of their value and lure them back in. These automated emails can be tailored per the customer’s interests and preferences, making them all the more effective. So, for businesses looking to reengage their inactive contacts, automated emails are a powerful tool that should be leveraged to their fullest potential.

It’s clear that email is an incredibly powerful tool for healthtech companies, and it’s not a tool to be used lightly. To make the most of your email campaigns, you need to ensure that you send content to the right people, automate certain processes, and regularly reengage with inactive contacts if needed. With the right strategy and consistent outreach, you’ll support your sales process, taking some of the one-to-one outreach off your sales team’s shoulders while creating real value that translates to trusted relationships with customers and prospects. 


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