Three business people in the workplace. Two women and man sitting in the office working together.
December 28, 2023 in Articles, Digital Marketing, healthtech marketing

Utilizing Storytelling in HealthTech Marketing

Storytelling is a powerful tool that can transform marketing strategies and significantly boost engagement. For HealthTech firms, harnessing the power of storytelling can help to humanize technology, ...

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Young smiling business woman in a white shirt sits at table in cafe and uses laptop while holding smartphone. Girl shopping online, blogging, chatting. Student learning inline. Freelancer working.
December 21, 2023 in Articles, Digital Marketing, healthtech marketing

How to start a health tech podcast

Launching a podcast can be an intimidating yet rewarding process. As a business leader, you may have considered starting your own health tech podcast but weren’t sure where or how to begin. There are ...

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Businesswoman standing at podium with laptop giving a speech. Successful female business professional addressing a seminar.
December 7, 2023 in Articles, Digital Marketing, healthtech marketing

3 ways health tech firms can stop selling and focus on providing value

Do you ever feel as though your health tech company is constantly selling to customers, with your message being ignored? It can be a difficult cycle—you need sales to grow and profit, but if that’s yo ...

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December 3, 2023 in Articles, Digital Marketing, healthtech marketing, Sales and marketing

5 Tips to Help Health Tech Companies Ask for Referrals from Existing Clients

As a health tech business leader, keeping your customers engaged with your product or service is key to staying ahead in the game. One great way to do this is by getting referrals from existing client ...

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