Businesswoman standing at podium with laptop giving a speech. Successful female business professional addressing a seminar.
December 7, 2023 in Articles, Digital Marketing, healthtech marketing

3 ways health tech firms can stop selling and focus on providing value

Do you ever feel as though your health tech company is constantly selling to customers, with your message being ignored? It can be a difficult cycle—you need sales to grow and profit, but if that’s yo ...

Read More
December 3, 2023 in Articles, Digital Marketing, healthtech marketing, Sales and marketing

5 Tips to Help Health Tech Companies Ask for Referrals from Existing Clients

As a health tech business leader, keeping your customers engaged with your product or service is key to staying ahead in the game. One great way to do this is by getting referrals from existing client ...

Read More
Close up of a man using mobile smart phone
November 30, 2023 in Articles, Digital Marketing, healthtech marketing

Email is still the #1 way for healthtech companies to reach new clients

Are you a business leader within the healthtech industry looking for an effective way to reach new clients? Look no further than email: it is by far the most successful and reliable tool for engaging ...

Read More
November 23, 2023 in Articles, Digital Marketing, healthtech marketing, Sales and marketing

Why HealthTech Companies Need Ongoing Marketing Training for Their Sales Team

In today’s high-tech world, marketing and sales are intricately linked. HealthTech companies can easily become sidetracked with trying to develop the latest technology solutions without focusing on ho ...

Read More
Three business people in the workplace. Two women and man sitting in the office working together.
November 19, 2023 in Articles, Digital Marketing, healthtech marketing, Internal Marketing

How HealthTech Companies Can Use Internal Marketing for Employee Retention

As the HealthTech landscape continues to expand, it’s no secret that employee retention has become an increasingly important issue. Growing companies need to be able to quickly adjust and respond to a ...

Read More
Night, tablet and business people walking in office after finishing work task. Tech, overtime and Asian woman with group of friends going home after working late on sales project in dark workplace
November 16, 2023 in Articles, Digital Marketing, healthtech marketing

How often do HealthTech companies need to post on LinkedIn?

Are you a healthtech business leader looking to use LinkedIn for marketing success? If so, it’s essential to clearly understand the most effective way to post content and remain top-of-mind with your ...

Read More
Relaxed confident female entrepreneur reclining back in her chair with her bare feet on the desk talking to a client on her mobile phone, high angle view on desk with paperwork, charts and laptop
November 12, 2023 in Articles, Digital Marketing, healthtech marketing

What to include in your health tech newsletter

For health tech leaders navigating an ever-evolving landscape of new sales and marketing solutions, one tactic remains at the forefront, bridging the gap between sales and marketing while offering an ...

Read More

Expertise

Get the latest marketing insights

from our newsletters.