Building Consistency in Marketing for Healthtech Firms
In the rapidly evolving landscape of healthtech, maintaining consistency in marketing is not just beneficial, it’s essential. Consistency helps to establish a strong brand identity, fosters trust with ...
5 Tips to Help Health Tech Companies Ask for Referrals from Existing Clients
As a health tech business leader, keeping your customers engaged with your product or service is key to staying ahead in the game. One great way to do this is by getting referrals from existing client ...
3 Prospect Nurturing Tactics Financial Services Firms Need to Implement
As a leader in financial services, you know it’s important to keep up with your field’s latest trends and advancements. It is also key to be able to differentiate yourself from competitors. One way of ...
Leveraging Referrals in the Financial Services Industry
At the end of a successful meeting or after a favorable outcome, you might say something along the lines of: “I’m thrilled that you’re pleased with our services. As you know, much of our business come ...
Why HealthTech Companies Need Ongoing Marketing Training for Their Sales Team
In today’s high-tech world, marketing and sales are intricately linked. HealthTech companies can easily become sidetracked with trying to develop the latest technology solutions without focusing on ho ...
Why Financial Services Firms Should Shift Focus From Sales to Value Provision
In the highly competitive world of financial services, firms are often caught up in the rat race of making sales. However, it’s time for a paradigm shift. The focus should move from simply ‘making the ...
How a database manager can help connect marketing and sales
As healthcare leaders, it is crucial to understand how the various disciplines in your organization work together. Connecting marketing and sales teams has long been seen as a necessity for growth, ho ...
Why ongoing marketing training is essential for every sales team
A successful sales team is essential for any company to ensure long-term growth and success. While traditionally, companies focused on recruiting the best talent, this has evolved with the times. A we ...