Maximizing Content: How Your Health Tech Firm Can Get More From Marketing
As a leader in health tech, you understand the importance of marketing when it comes to reaching your target market and cultivating customer loyalty. But what about getting more out of your content? H ...
3 Prospect Nurturing Tactics Health Tech Firms Need to Implement
As a health tech leader, you know it’s important to keep up with your field’s latest trends and advancements. It is also key to be able to differentiate yourself from competitors. One way of doing thi ...
3 types of video content every health tech firm needs
We all know how important video content is for engaging with your audience. But in the health tech space, there are certain kinds of video content that you should include as part of your workflow. Whe ...
Does your health tech startup need a blog? A Case for and against created content
When running a health tech startup, having the right resources and tools is vital to your success. You must be strategic about using your time, energy, and budget. Creating content for your website or ...
3 Tactics Every B2B Marketer Should Be Incorporating into Their Marketing Strategy
As a B2B healthcare leader, you know the power of incorporating a marketing strategy into your business plan. You understand the importance of having an effective strategy that drives leads and conver ...
How a database manager can help connect marketing and sales
As healthcare leaders, it is crucial to understand how the various disciplines in your organization work together. Connecting marketing and sales teams has long been seen as a necessity for growth, ho ...
How B2B Healthcare Marketing is Different From B2C
As a healthcare or health tech leader, it is essential to understand the key differences between B2B and B2C healthcare marketing that will affect how you plan your digital presence. While both requir ...
The number one tool your B2B marketing strategy is missing
As a business leader, you are likely always looking for innovative ways to improve your B2B marketing strategy. The landscape of digital marketing is ever-changing, and there’s no shortage of buzzword ...